Smart Fixtures Demo

Winning Your Customer's Purchase

Running a retail store can be tough when consumers are constantly bombarded with reports of high gas prices and the possibility of a recession. Thrifty customers doesn't have to mean poor sales, however. They still have wants and needs, and you have things they want and need in your store. They just a little extra convincing that what you offer is worth their hard-earned money. Here are five tips for making your wares as appealing as possible to your customers:

1. Always be aware of the season. The time of year is in the customers' minds even when they aren't thinking about it, so display your offerings in the context of the season, no matter what they are. Use spring colors when the season rolls around and people are tired of winter gray, and make sure your displays have a sunny, outside feel during the summertime.

2. Use light to your advantage. Not many people are put in a good mood by dark, dreary surroundings. A visitor's shopping experience (and how much they buy) totally depends on their mood, so give them an invigorating, well-lit place to shop. Use light colored rugs and white ceilings to give the whole store a clear, illuminated look, and try placing mirrors and glass decorations to liven up any potential dark spots.

3. Be a good host. Your visitors are basically your guests, so why do so many retail stores feel like they have no human side at all? Customers appreciate when a store has more to offer than just things they can buy- a friendly face and meaningful interaction goes a long way. Small amenities are valuable too, like a well-kept restroom or a fresh cup of coffee on a cold day in January.

4. Take advantage of branding. Customers like to know they're getting value back for what they pay, so make them aware of what brand they're looking at, especially if it is one with a strong identity. Work with your suppliers to obtain brand merchandising items and display them in a place where customers can see them. Do this on a regular basis as posters, accessories, and other displays with seasonal themes change frequently. Remember, your suppliers want you to sell a lot too!

Eye-Catching Contour Units by Smart Fixtures

For a stimulating, fresh look for your store shelving, check out Smart Fixtures' contour displays. With a clean, rippling design, these fixtures variegate the look of your store, giving an overly rigid and squarish setup a fresh, new look. Pleasing to the eye, contour units add a touch of flavor to the products' presentation without distracting from the products themselves, and because contour displays are part of the Smart Fixtures modular shelving system, they can be customized to fit whatever floor space you're working with. Assembled-tool free, these retail displays come with a lifetime warranty and are available in five finishes.

3' x 3' Compact Yarn Displays

Smart Fixtures offers a variety of shelving solutions for yarn stores, including the 3' x 3' Compact Shelving Unit, shown below. Without the appropriate fixtures, yarn displays can appear cluttered and confusing to customers, with negative results. The 3' x 3's clean, clean lines and roomy storage cubes are perfect for presenting yarn products to your visitors in a clear and organized way. If you'd like to maximize the number of offerings on your floor space, stack 3' x 3's on top of and beside each other.

Stand Alone Displays by Smart Fixtures

Looking to utilize that space in the middle of your store without putting up imposing shelving units? Smart Fixtures has recently added a number of new free standing displays combining functionality and style. In addition to fitting where larger shelves will not, free standing displays offer excellent product visibility and encourage customer interaction. Studies have shown that customers are much more likely to purchase a good if they take that first step of picking it up, so why not encourage them by putting your things out in the open? Below you will find a number of versatile Smart Fixtures free standing displays to present your products. Shown here is the Adjustable Round Table with a wood veneer surface and chrome base. This table's height easily adjusts from 19.5 inches to 31 inches, allowing you to display smaller items at various levels.

Looking for something with a little more color? These Glass Top Cafe Tables have plenty. Also featuring adjustable height, these delightful round tables have a matching display surface and base, making them stand out anywhere.

Also available is the 3' x 3'Double Arc Display, which offers multiple shelving levels and lots of top surface area without taking up too much space. As part of the Smart Fixtures Design on Demand^® shelving system, this item can be modified and customized to better fit your particular retail space.